People Counting - a Different View

People counting in South Africa
Retailers are investing large sums in new technologies to enhance the shopper experience and increase sales. One popular form of technology is people counting sensors, (also known as footfall, head counting, infrared and thermal counting). When looking into a counting solution, the main premise for a retailer is to answer the following questions:

How much retail store traffic have I received? How many potential customers have visited my retail stores in the last month? How many in the last week? One hour ago? How does entrance #1 of my store compare with entrance #2? How does one store compare with another store? How does one region or city compare to another over a holiday-sale perhaps? This article is not about choosing a counter or technology. It looks at the unwritten, hidden choice to ensure a successful perpetual people counting solution. Put it in another way, it is looking at “who” you need to choose to support your new or existing people cou…